AI’s dominion firmly lies within the realm of Big Tech. The recent upheaval at OpenAI underscores this reality, revealing the industry’s reliance on major players like Microsoft, Amazon, and Google to shape AI’s trajectory. These tech giants, armed with unparalleled computing power and expansive consumer reach, dictate not only the development and deployment of AI but also its underlying policies.

These tech giants, armed with unparalleled computing power and expansive consumer reach, dictate not only the development and deployment of AI but also its underlying policies.

In today’s landscape, nearly every startup and research lab hinges on the infrastructure and market influence of these behemoths. Startups often opt to rebrand AI models from tech giants, highlighting the industry’s lack of genuine competition. This concentration of power not only stifles innovation but also poses significant risks to democracy and individual agency.

The recent OpenAI-Microsoft saga exemplifies the extent of Big Tech’s sway. Microsoft’s swift intervention to safeguard its interests underscores the adage: “those with the money make the rules.” The deal between OpenAI and Microsoft, wherein OpenAI exclusively licenses its GPT-4 system in exchange for computing infrastructure, further solidifies the dominance of major tech firms.

Alternative avenues for AI development remain scarce, with even open-source initiatives tethered to big tech’s influence

Alternative avenues for AI development remain scarce, with even open-source initiatives tethered to big tech’s influence. Despite the promise of transparency and extensibility, open-source AI fails to address the core issue of market concentration.

Furthermore, the absence of a clear business model outside cloud profitability further entrenches Big Tech’s control over AI. Companies like Amazon, with their marketplace for AI models, reinforce this paradigm.

Regulation could offer some relief, yet government policies often inadvertently bolster the power of these tech giants. Recent investments and political maneuvers by companies like Microsoft highlight their efforts to maintain dominance despite regulatory scrutiny.

To combat this, stringent transparency mandates and liability regimes are imperative. Bold regulation that disentangles different layers of the AI stack and prevents tech giants from leveraging their infrastructure dominance is necessary to foster genuine competition and innovation.

However, achieving meaningful regulation requires prioritizing public interests over corporate profits. Without robust accountability measures, the tech industry’s bottom line will continue to dictate AI’s trajectory.

Amba Kak, Sarah Myers West, and Meredith Whittaker are at the forefront of advocating for such reforms through the AI Now Institute, underscoring the urgency of addressing AI’s entanglement with Big Tech.